I’ve covered South by Southwest in Austin, TX in 2016, 2017, 2018, and 2019.
South by Southwest is a 10-day festival devoted to music, film, education, and technology, sprawled across every bar, venue, and public space in Austin, Texas.
SXSW Music is a daunting music festival to cover. Dozens, if not hundreds, of bands are all playing at the exact same time at venues across the entirety of Austin, which forces you to either have a very detailed schedule or throw caution to the wind and wander your way through the festival. In covering SXSW for Nashville Scene, I write daily recaps of the bands and artists I see alongside photo slideshows.
My goal at SXSW is to capture a sense of where popular music is moving, how non-Nashville audiences respond to local Nashville bands, and explore the most interesting international rock, pop, indie, hip-hop, and punk bands that may be playing their first US shows at the festival.